见证中国企业崛起 IFA媒体会马耳他召开

智能与生活的结合让人们对于未来充满了无限的想象，过去在科幻电影中所呈现的桥段目前已经变为了现实。IFA作为全球家电企业展示最新科技的舞台一直吸引着全球消费者的目光，就在欧洲时间4月25日上午11时2015 IFA全球媒体大会在欧洲岛国马耳他举办，此次全球媒体大会首次有海尔、中兴、飞利浦、微软、根德等企业参会。海尔、中兴这两家的中国企业的参展，向全世界展示了中国企业的迅速崛起。

Combination of intelligence and life make people for the future is full of infinite imagination, which appears in science fiction movies in the past has become a reality in the plot. IFA as the world's household electrical appliance enterprises to showcase the latest technology stage has been attracting the attention of consumers around the world, in Europe on April 25th morning 11 when 2015 IFA global media conference held in the island of Malta, the global media conference for the first time with Haier, ZTE, PHILPS, Microsoft, and other enterprises of kent. Haier, ZTE both the Chinese exhibitors, showing the rapid rise of the Chinese enterprises to the world.

随着互联网技术的发展以及互联网企业对传统家电业的冲击，家电向智能化发展也是大势所趋。在此大背景下，各品牌借势纷纷推出自己的智能家电产品，拥有30年历史的海尔，成为中国制造的骄傲。双子滚筒洗衣机和最新四开门冰箱在全球媒体发布会上可谓是家电行业的翘楚。

With the impact of the development of Internet technology and Internet companies in the traditional home appliance industry, household electrical appliances to the development of intelligence is represent the general trend. Under this background, the brand to have introduced smart appliances themselves, with a history of 30 years Haier, become the pride of China manufacturing. Twin drum washing machine and the refrigerator door in the latest four global media conference can be described as a leader in home appliance industry.

智能化成为目前最为时髦都设计，海尔集团欧洲区首席执行官菲尔林格在接受采访时表示在最新的海尔产品中，通过APP用户可以使用智能手机连接洗衣机，对洗衣机功能进行设定，让家电的操控变得简单快速。根据调查显示，用户一年中大致有220次使用洗衣机，而针对用户需求，推出了双滚筒洗衣机，成为洗衣机产品一次大胆的尝试。海尔针对欧洲市场推出的智能穿戴手表，包括儿童款和老年款，通过内置GPS模块，防止儿童、老人走丢的情况。

Intelligent become the most fashionable design, Europe Haier group chief executive officer Phil Lingle said in an interview in the new Haier products through the APP, the user can use a smart mobile phone connected to the washing machine, washing machine function set, so that the appliance control becomes simple and fast.According to the survey, users in a year to roughly 220 times the use of washing machine, and according to theneeds of users, launched a double drum washing machine, washing machine products become a bold attempt.Smart wearable watch Haier for the European market launch, including children and elderly, through the built-in GPS module, to prevent children, the elderly lost situation.

目前，中国仍然是智能手机的“主战场”，销售量约为4.5亿部。中兴通讯终端战略与市场部高级总监林玮民在媒体会上演示全球第一台全语音操控手机“星星2号”时表示，目前市面上很多智能手机也有语音操控功能，但必须联网进行云处理后才能实现。“星星2号”则把语音操作系统内嵌进了手机。

At present, Chinese is still the "main battlefield" intelligent mobile phone, sales of about 450000000. Senior director of ZTE terminal marketing strategy and Weimin Forest Demonstration in the media conference on the world's first full voice control mobile phone "Star 2" said, currently on the market a lot of intelligent mobile phone has voice control function, but must be treated in order to achieve cloud networking. "Star 2" is the operating system embedded into the mobile phone voice.

声波是人类唯一可以不借助工具就能自由掌控的“无线”资源，中兴通讯把语音技术作为手机差异化战略方向之一，未来将以智能手机为中心，向智能设备、智能家居、可穿戴式设备等发展，将中兴语音助手发展为万物互联的声控控制中心。中兴通讯，是此次IFA全球媒体大会的第二家中国企业。凭借扎实的技术基础，中兴已经在国际市场中取得了骄人的业绩。而如何改善用户使用体验，去除产品同质化特征，是中兴手机的核心思想。

Acoustic wave is the only human can not use the tools can gain control of the "wireless" resources, ZTE voicetechnology as one of the strategy direction of mobile phone is poor, the future will be the intelligent mobile phone as the center, to the intelligent equipment, intelligent Home Furnishing, the development of wearable devices, the ZTE voice assistant sound control center for the development of interconnection of all things. ZTE,is the IFA of the global media conference of the second Chinese enterprises. With a solid technical foundation,ZTE has made remarkable achievements in the international market. How to improve the user experience, the removal of the homogenization of products features, is the core idea of ZTE mobile phone.

相对国内用户，德国本土品牌根德公司就要陌生一些。根德是德国最大、欧洲第二的AV及家电产品集团，在德国已有70年历史，在全欧洲共有2. 9万个营销网点，被称为德国电视鼻祖。每年的IFA展会上，一些欧洲本土的家电品牌都会给中国用户带来全新的家电产品，风格迥异的设计奖理念和新鲜的品牌形象总能勾起大家的关注欲望，其中Grundig（哥兰蒂）就带来了涵盖黑电、白电的全系新品。

Relative to domestic users, the German local brand company will be some strange kent. Gand is Germany's largest, second of Europe's AV and home appliance products group in Germany, has 70 years of history, inEurope there are 29000 marketing outlets, known as the originator of the German tv. The annual IFA exhibition,some European domestic appliance brand will give users a new Chinese home appliance products, different styles of design ideas and fresh brand image award reminds everyone's attention desire, in which Grundig(brother Lan Di) brings about covering the whole department of the new black, white.

在根德公司的媒体会展区，不仅有有超高清电视的展示还有汇聚厨房顶尖科技的操作台展示，在这个展示厨房展示台上我们看不到任何一个按钮。排风机位置射出一道光线，打在灶台边上，出现了一个个图形。用手轻点图案，或者滑动指示杆，灶台“听话”地通电和设定加热温度。

In Kent's media exhibition area, not only has the ultra high definition television display and operation desk top technology show kitchen sink in the kitchen, we do not show any table to a button. The position of the exhaust fan shot a light, playing in the side of the stove, appeared a figure. With a hand pattern, or sliding rod, "obedient" electric stove and heating temperature setting.

这套由Linux系统驱动的VUX系统几乎可以在任何光滑的表面上投射，预计在2016年第二季度上市，不过目前该套系统的价格并未对外公布。

This is driven by the Linux system VUX system in almost any smooth surface projection, the listing is expected in the second quarter of 2016, but the system has not announced the price.

柏林展览公司总裁何彦斯对本报记者表示，中国企业已经成为一支不容忽视的消费电子创新力量。今年9月的柏林国际消费电子展上，中国企业将占1/3强，期待届时它们有更亮丽的表现。

President of the Berlin exhibition company where Yansi said the reporter, Chinese enterprise has become a neglected consumer electronics innovation strength. In September this year, the Berlin International Consumer Electronics Show, Chinese enterprises accounted for 1/3, looking forward to when they have a more brilliant performance.

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